“Reincarnation” by Karl Lagerfeld

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Lagerfeld’s vision brought to life

“Reincarnation” is the new short film created by Chanel’s creative director Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer. In fact, the artist composed and wrote the lyrics to “CC The World,” the original soundtrack for Reincarnation, and he also plays one of the lead roles and will be, along with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d’art collection.

The film stars musician Pharrell Williams and British model  Cara Delevingne, which tells the story of Coco Chanel, and her inspiration for Chanel’s signature jacket. When she goes to Austria in 1954, she spots the hotel elevator hand (played by Pharrell), who becomes her muse.

In addition to his starring role, Pharrell composed and wrote the lyrics to “CC the World,” the soundtrack which accompanies Reincarnation. He and Delevingne perform the duet and show off their ballroom dance moves in the clip.

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