The OOF WEAR brand, a project consisting of outerwear and accessories for the male and female world, with logo inspired by an Edward Ruscha painting exhibited at the MoMA in New York, will be one of the partners at this edition of the Pitti Immagine shows. Over the days of the fair, the staff of Pitti Boys & Girls will wear two sheepskin jacket models in eco fur that express the concepts behind the DNA of the brand like reversibility and eco-sustainability. The model in reversible eco sheepskin is made from glossy eco leather on the outside, with curly eco fur on the inside, and is proposed in bottle green for men and azure for women.
For OOF WEAR, respect for the environment is an extremely crucial topic: for this reason, the padding of its garments is in fact a padding certified worldwide with the Sustans brand, which maintains a stable body temperature. At the same time, the brand has decided to not use any materials of animal origins. The furs and leathers used for some of the outerwear are absolutely animal friendly.
Original article: https://www.pittimmagine.com/en/corporate/news/2019/oofwear.html