Rachel Zoe x QUINNY and MAXI-COSI Collection Sets To Revolutionize Strollers & Car Seats industry

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We believe that baby gear should be an extension of your personal style – and that is exactly what Rachel Zoe represents.

“I remember around one year ago when we were opening our Happy Mothers boutique in Newbury Park California, our inspiration was to present fashion as a life style for future moms. I’m so happy now that more baby manufacturers sees gear as fashion accessories which are not only useful, but also keep a stylish fashionable line, and this is exactly what you will find in Rachel Zoe’s new collection.”

– Claudia Chmielewska

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Quinny and Maxi-Cosi, premier European brands of Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world’s largest juvenile products manufacturer in its categories, today announced its most luxurious collection yet, launching globally, from renowned designer, stylist and editor Rachel Zoe. Rachel Zoe x Quinny and Maxi-Cosi merges the brands’ design-forward, high quality and industry leading safety with Zoe’s unparalleled, award-winning fashion sensibility.

“We’re proud to collaborate with a designer of Rachel Zoe’s caliber,” said Dan Pennacchio, General Manager of Premium Brands at Dorel Juvenile USA.  “Our partnership with Rachel once again asserts our expertise in providing style-conscious parents with the latest in designer baby gear. Her insights into the worlds of design and motherhood are captured in the collection’s chic, yet classic and functional aesthetic.”

With nearly two decades of experience in design and fashion, Zoe has become a household name embodying sophisticated, timeless style and Hollywood glamour. From designing her eponymous collection, and authoring two New York Times bestselling books, to acting as  Editor-in-Chief of digital style destination The Zoe Report, and most recently returning to TV with Lifetime’s “Fashionably Late with Rachel Zoe,” her influence continues to grow. A mom to two young sons, Zoe’s recent, highly-acclaimed maternity wear collection for A Pea in the Pod exemplifies her ever-expanding appeal to women everywhere.

“I am a designer, but first and foremost a mother, so it’s extremely important for me to never sacrifice comfort for style — this is true when dressing my children and as a working mother myself,” said Rachel Zoe. “Quinny and Maxi-Cosi are the epitome of chic and sophisticated baby gear. As a long-time customer and supporter of the brand, I am so honored and excited to team up with Quinny and Maxi-Cosi to design exclusive pieces inspired for the mother on the go.”

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The new collection designed by Rachel Zoe for Quinny and Maxi-Cosi is truly one of a kind, inspired by the jetsetter lifestyle and paying homage to the luxurious detail found in the design of vintage leather luggage. Premium cognac leather and oversized gold detailing complement classic black and white fabric for a look that is tailored to perfection, allowing parents to walk their way in style. The collection includes:

  • Quinny® Moodd
  • Maxi-Cosi® Mico Max 30
  • Maxi-Cosi® Pria 85
  • Quinny Diaper Bag

“We were excited to exclusively unveil the collection to retailers today at the ABC Kids Expo in Las Vegas,” said Paul Powers, CEO of Dorel Juvenile USA. “Parents have long-loved the modern design of Quinny strollers and the industry leading safety features of Maxi-Cosi car seats. This collection delivers on both.”

The Rachel Zoe x Quinny and Maxi-Cosi Collection will be available first at Nordstrom in spring 2016, followed by specialty baby stores nationwide (including Happy Mothers). The collection is expected to range from approximately $200 to $850.  For more information you can visit  www.quinny.com/rachelzoecollection and www.maxi-cosi.com/rachelzoecollection.

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About Dorel Juvenile
All over the world, we Care for Precious Life. It is the daily mission of our 7,500 employees across the globe. We Care, so parents can have a safe and enjoyable time with their children. Dorel Juvenile’s portfolio features a diversity of brands at various price points and innovative design, supported by excellent distribution channels. Our well-known and strong global brands, Safety 1st, Quinny, Maxi-Cosi, Bébé Confort, Tiny Love and Baby Art, complemented by regional brands such as Cosco and Infanti, are available in over 100 countries.

Dorel Juvenile is a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.7 billion and employs 11,200 people in facilities located in 25 countries worldwide.

About Rachel Zoe
Having immersed herself in fashion and design for nearly two decades, Zoe has been heralded as one of the most influential forces working in fashion today. In addition to dressing clients for a bevy of red carpet events, styling countless editorial spreads, and lending her vast expertise to brands, Zoe has authored two New York Times best-selling books, and is the Editor in Chief of The Zoe Report, her online style destination and newsletter. As a designer, Zoe makes her exceptional taste and expertise accessible to the fashion savvy with Rachel Zoe Collection, comprised of ready-to-wear, footwear and jewelry lines. Zoe returned to television as the host of her own late night talk show, Fashionably Late with Rachel Zoe, which debuted September 24th on Lifetime.

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