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PITTI BIMBO 90: INTERVIEWS WITH EXHIBITORS

APARTMENT

Lieven Borgs, CEO, Bo(y)smans:

This was our first time at Pitti Bimbo and it went really well.  I liked our position inside Apartment a lot.  We have taken part in other sector fairs in Paris, but the difference is remarkable: here the brands are grouped according to type and style and the quality of the buyers is much higher.  We met both Italian and international buyers from Europe, America and South Korea.  We’ll definitely be back.

PITTI BIMBO

Claudia Collini, general manager, CFW Italia Billieblush, Boss, Charabia, Dkny And The Marc Jacobs:

We take part in Pitti Bimbo with five different brands, one of which was actually launched at this edition.  We believe a lot in the quality of the fair and we worked very well, registering a good attendance of buyers, especially Italian.

Lucia Sibué, Sales Manager, Bonton:

Buyers from all the most important department stores in the world take part in Pitti Bimbo: if you want to reach them, you have to take part in the fair.  I was very satisfied with this edition, both in terms of the quantity as well as the quality of the buyers I met.

FANCY ROOM

Elena Milan, Export Sales Executive, Jellycat:

I was really satisfied with this edition. On the first day, in particular, we worked non-stop, meeting a large quantity of international buyers.  The level of the buyers is really high.  We take part in several fairs in order to diversify our target as much as possible and Pitti Bimbo gives us an opportunity to confront ourselves with lots of sectors and different markets.  I think that this section dedicated to the world of accessories, Fancy Room, has been expanded and I’m pleased because toys are increasingly becoming a part of many kids’ fashion concept stores.

SPORT GENERATION

Salina Ferretti, general manager, Falc, with the brands FLOWER MOUNTAIN for Naturino, NATURINO, VOILE BLANCHE and W6YZ:

An edition that exceeded expectations and where the quality of the buyers grew: the most beautiful stores are present at Pitti Bimbo, both Italian and foreign.  We take part in the fair with several brands, a sign that for us the event represents an important investment: this is where we receive the first feedback on the collections.  We also take part in Pitti Uomo with three brands, so I can state that we believe a lot in the Pitti Immagine brand.  The digital services like the app and newsletter are also useful.

KIDZFIZZ

Christina Rohde, proprietor, Christine Rohde:

This is the first time that I have taken part in Pitti Bimbo and I admit that I was worried because I didn’t really know what to expect.  Instead it was all really simple: the assistance provided by the fair was truly magnificent.  I met lots of buyers from important firms and I think that it is essential for a childrenswear brand to participate: it is a really unique opportunity for visibility.  And the atmosphere was very pleasant, very friendly, a bit like a festival… This is the first time I felt that the childrenswear industry was being taken seriously.  The visitors were true members of the trade, well-prepared, and this is an aspect that is often missing at other fairs.  The brands and the event itself make this rendezvous interesting for clients: as soon as you go in you understand the great effort that has been put in to making the atmosphere so incredible, from the colors to the design to the energy, it’s all really exciting.  I am very happy to have taken part.

Sofie van Vugt, sales director, Designers Remix Girls:

Why do I take part in Pitti Bimbo?  I am the brand’s manager on an international level and I need to be here to meet my clients.  I was very satisfied with this edition: the atmosphere was really positive and I met a good mixture of Italian and foreign buyers.

ECOETHIC

Akin Onal, CEO, Mori:

Pitti Bimbo is the number one fair in the world of childrenswear.  The presentations were excellent, not comparable with those of other sector fairs, and the offering of the buyers present at the fair was of a very high level.  I am pleased that there is a regular section dedicated to the eco-sustainable world: while in the past buyers were only interested and curious, today they are very well-prepared on this topic and increasingly demanding.  A sign that eco-sustainability is no longer a passing trend but an actual reality.

Paola Alluvione, co- proprietor, Filobio:

A really great passage.  On only the first day we had around twenty foreign buyers in our stand.  I thought that the whole of The Kid’s Lab floor seemed to be well attended, there has been a raising of consciousness compared to the last edition and I felt that everything worked well.  One aspect of Pitti Bimbo that I like a lot is the great quality of the visitors: I have never felt I was wasting time, all the buyers I spoke to were really interested in the product and very well-prepared.  Moreover, it is evident that at every edition the fair undertakes to create alternative content that is exciting and innovative: just think about the KidzFizz catwalk show that created a lot of movement inside The Kid’s Lab.  The fair’s digital instruments, like the App and e-pitti, were also very useful.

THE NEST

Monika Ligeza, CEO, mimOOKids:

Pitti Bimbo is a very important opportunity to be alongside the big childrenswear brands and talk to important sector players like the press.  At no other sector fair have I made so many contacts with magazines from all over the world!  Moreover, the organization and communication of the fair is excellent.

KID’S EVOLUTION

Eva Aimone, designer and proprietor, LEONTINE VINTAGE:

This is my third edition at Kid’s Evolution and the atmosphere is always wonderful, super creative and filled with color and energy.  Each edition is better than the other, it felt like there were lots of people.  I am also very happy about the layout which is even more practical for my accessories.  The brand selection even on the Top Floor is excellent and there are lots of journalists because they

know the research is here.  Among the new features on our stand was a visit by a buyer from Shanghai.

Original article: https://www.pittimmagine.com/en/corporate/fairs/bimbo/news/2020/exhibitors90.html