They were little and they have grown up. They are the newborn brands discovered by the Pitti Bimbo scouts in collaboration with Little Pop Up, the Berlin store/concept lab and launched between 2016 and 2018 in The Nest section, which welcomes the most interesting up-and-coming name.
Very young designers work behind the names Atelier Choux Paris, Coco au lait, Liilu, Mimì & Lula, The Campamento, The New Society, Upa – small creative teams which express their passion and taste for research through clothing and accessories. Pitti Bimbo brought them to The Nest, believing in their ability and giving them the strength to present themselves in front of an international audience of buyers. The results were visible straight away.
Since their debut, these labels have found fame and appreciation on the global kidswear scene. And we find them exhibiting at the fair, happy to tell us about their achievements and goals.
“It all happened very quickly” says Daniella Gelman, founder of the luxury brand Atelier Choux Paris, attending Pitti Bimbo 90 in the elegant setting of Apartment. “When we exhibited at The Nest we only had our “carré”, small, very light sheets that today have become our signature product. By taking part in the Florence fair we understood that we would be able to position ourselves in the high segment of kids’ lifestyles. And that’s what happened. Today we produce clothes, accessories, small objects, wallpaper as well. And we have also opened our boutique in Paris. Basically, we are evolving thanks to Pitti which managed to grasp the special nature of our creations”.
The Spanish brand The Campamento was at The Nest exactly one year ago. We find it again on the Top Floor, immersed in the colors of The Kid’s Lab!. “Taking part in Pitti Bimbo made it possible for us to obtain visibility and become international: after 12 months we are now being distributed in 18 countries, in around eighty multi-brand stores” explains Antia Montero, the brand’s co-founder.
From 2018 to today, Liilu, a 100% made in Germany brand, has tripled its turnover. And the sophisticated The new society has leapt from 50 to 150 retailers all over the world. While from its Mexican headquarters Coco au lait, has traveled to China, South Korea, Japan, and USA.
“We couldn’t believe it when we were selected for The Nest: it was a fantastic opportunity to get ourselves noticed. We didn’t think we’d take even one order, instead we took 20” say Nic and Tash of Mimì&Lula. “Today our romantic accessories are in all the best department stores: from Tryano in Abu Dhabi to Liberty in London”.
But the desire to grow doesn’t stop here. “We want to be “big” so we continue to choose Pitti Bimbo as a reference fair” says Vaida Rasciute from the Irish-Lithuanian brand Upa, at KidzFizz for the third time. “We aim to become an influential brand that mixes fashion and art. Plus, we are also thinking of a women’s collection”.